May 29, 2012

Why do you need a website?

- 8 reasons you must consider if you still don’t have a web presence

People. The world runs because of people. People buy and people sell. People are responsible for your failures and your success. And the fact remains that a single person or a single business can never maximize its reach to people without leveraging the power of the internet. It doesn’t matter if you’re a one-man operation or if you’re a 50,000+ employee strong MNC, if you don’t have a website, you’re losing business to competitors that do. Let’s examine this statement properly –

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July 24, 2012

Plan your website before you start building it

spreadsheet-example

Save time, save money, avoid headaches When considering building a website, people often get excited and distracted by the prospect of a good visual web design or fancy dynamic features while trying hard to negotiate on development costs. A crucial starting step is often ignored – Planning the structure and content of the website. Sometimes [...]

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July 12, 2012

Custom vs. Template Web Design

Web Design

A brief note on the two types of web design options To create a website you will need to start by picking an appropriate web design. The chosen visual design is then coded via the back end into the pages and structure that comprise the front end of the website. There are primarily two ways [...]

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June 25, 2012

Getting Started With SEO

SEO-benefits-flowchart

- A crash-course (article) on Search Engine Optimization What is it? SEO or Search Engine Optimization is the process of improving the visibility of a website in search engines’ natural search results. If your goal is to maximize your reach on the internet, simply putting up a website isn’t sufficient without good, organic SEO to [...]

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May 28, 2012

Understanding the Back end and Front end

The Matrix Backend

How the internet and you interact with each other. Back end and front end sound like humorous terms don’t they? In the technology world, or more specifically, the web technology world, the back end and front end are the two components that constitute the entire process of how an end-user interacts with a web presence [...]

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